How Chapman Bright helped Portbase in their journey of implementing Marketo Engage as their main system to provide cloneable and scalable marketing processes.

From Insights to Results: Empowering your scoring algorithms via A/B testing

What can be leveraged and done to get digital transformation done?

With a PDF Viewer and some adjustments to Munchkin, you can leverage each viewed PDF page in your scoring and/or other logic within Marketo.

Find out what it takes to produce a webinar by watching this short behind the scenes video montage.

And how to optimize and leverage with Marketo. Presented by Diederik Martens and Christoffer Larsen.

Are you scoring leads based on a web page visit? But that doesn't say anything about what they did with the page? Scoring that would be like scoring a lead when he/she opens an email. Could you adjust Munchkin to be better?

In this edition, Marketo Champions Christina Zuniga and Diederik Martens teamed up to create a full deep-dive into how they are leveraging Event Programs.

Nicki Kamau asked Diederik Martens and others in the Marketo Champion 2020 Class about their favorite features in Marketo Engage.

Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.

These are strange times and you've probably been buried with ideas on how to double up on digital. But chances are likely we could head for a global recession. Which smart actions can you take right now to prepare and to actually grow?

With a lack of in-person events and sponsorship opportunities leaving a gap in demand generation pipeline, it’s time to go back to the drawing board.